How do you calculate landing page conversion rate?

To calculate the landing page conversion rate, you need to divide the number of conversions or desired actions on the landing page by the total number of visitors to the landing page.

The formula for calculating the landing page conversion rate is as follows:

Landing Page Conversion Rate = (Number of Conversions / Total Number of Visitors) * 100

Here's an example to illustrate:

Let's say you have a landing page that receives 1,000 visitors, and out of those visitors, 100 complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

To calculate the landing page conversion rate:

Conversion Rate = (100 / 1,000) * 100 = 10%

Therefore, the landing page conversion rate in this example is 10%.

Calculating the landing page conversion rate helps you assess the effectiveness of your landing page in converting visitors into desired actions. It provides insights into the performance of your landing page and allows you to optimize it to improve conversion rates. By analyzing and experimenting with different elements of your landing page, such as copy, design, call-to-action, and form fields, you can increase the conversion rate and drive better results from your marketing efforts.