Do Fractional CGOs build internal teams?
Yes, Fractional Chief Growth Officers (CGOs) can play a role in building and managing internal teams, depending on the specific needs and scope of the engagement. While their primary focus is driving growth strategies and initiatives, they may also shape the team structure, hire key talent, and foster a growth-oriented culture within the organization. Here are some ways in which Fractional CGOs can contribute to building internal teams:
Team Structure and Roles
A Fractional CGO can assess the existing team structure and roles within the organization to ensure alignment with growth objectives. They may identify gaps or areas of improvement and recommend restructuring or creating new positions to optimize the team's effectiveness in driving growth.
Talent Acquisition
Fractional CGOs can contribute to the recruitment and selection process of vital growth-related positions within the organization. They may collaborate with Human Resources or hiring managers to define job requirements, develop job descriptions, and participate in the interview and selection process to ensure that the team has the right skill sets and expertise to execute growth strategies.
Team Development and Training
Once the team is in place, Fractional CGOs can support team development efforts by identifying training needs and facilitating learning opportunities. They can guide growth-related skills, industry knowledge, and best practices to enhance the team's capabilities and ensure ongoing professional development.
Collaboration/Cross-Functional Alignment
Fractional CGOs often work across different departments and functions to drive growth initiatives. They can foster collaboration and alignment among various teams, such as marketing, sales, product development, and customer success, to ensure a coordinated approach to achieving growth goals. This includes facilitating effective communication channels, encouraging cross-functional collaboration, and breaking down silos that may hinder growth efforts.
Performance Management and Accountability
Fractional CGOs can contribute to performance management by establishing clear goals, metrics, and performance indicators for growth objectives. They can help design performance management systems that incentivize and recognize individuals’ and teams’ contributions to growth. They may also establish mechanisms to track progress, provide regular feedback, and hold teams accountable for their performance.
It's important to note that the level of involvement in building internal teams can vary based on the specific engagement and the organization's needs. Some Fractional CGOs may focus more on strategy formulation and external partnerships, while others may take a more hands-on approach to team building and management. The exact scope of the Fractional CGO's responsibilities in building internal teams should be defined and agreed upon in the engagement agreement or contract.
