Head of Growth Playbook - eBook
This playbook will be most relevant for companies already doing marketing activities (paid, organic, product marketing), have internal marketing resources, and other internal teams such as; product, engineering, data, and design.
What You Will Learn
A headstart to the first 90 days on the job.
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Chapter 1:
Role expectations
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Chapter 2:
Get to know your team
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Chapter 3:
Channel review
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Chapter 4:
Tracking & Attribution
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Chapter 5:
Cross-team alignment
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Chapter 6:
P&L review / clean up
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Chapter 7:
The big picture
"Growth is the overlap of creating customer value that yields more revenue. It is removing friction in the business and in so doing, unlocking more revenue. Ultimately, growth is really about increasing the impact of an organization" - Sean Hurley
The Author
Sean Hurley has been scaling and building growth teams for over 10 years.
Sean’s got a personal track record of success and leadership that he is proud of. He’s perhaps more proud of the team building, personal and professional growth and success he has helped foster in the teams he’s led and organizations he’s been a part of.
He has taken an analytical approach to Marketing that includes iterative A/B testing and taking a wider view of the typical funnel model. He’s a confident and creative marketer and an excellent communicator across all levels of the business.
He has driven more than $165M in revenue in the past 5 years! 🚀
Get Your Copy of “Head of Growth Playbook”
How to create as much value as possible within the first 90 days of hiring your new Head of Growth!